Partial list of former clients:
U.S. Home Corporation 2 ½ yrs.
Lennar Homes 1 ½ yrs.
Miami Beach Condos:
One Island Place
Former University Affiliations:
University of Central Florida
University of North Florida
Florida International University
University of South Florida
How to Build a Super Sales Force: Bonded Builders News
A Self-Defense Course for Builders Builder’s News
Mastering Leadership in Home Sales Building Homes & Profits
Unlimited Potential Reached by Controlling Your Marketing Efforts: Florida
How to Sell to South Americans: Realtor News
Communications the Key: SMC Marketing Ideas
Principe’s Principle’s: University of South Florida, College of Business
Guaranteed to Increase Your Business 25%: Jacksonville Times Union
Hungry to Make Some Money in Real Estate? Central Florida Future @ UCF
Corporate Experience, Articles, Builder Reference Letters
A few minutes of your time on the
phone may be the best investment
you ever made. Please call me for
a free consultation / evaluation.
Lou will speak
|"Lou is our objective set of eyes".
U.S. Home President Bob Strudler
"Doubled our sales, the first time the division exceeded plan."
"After the meeting I sold 3 homes in one week." Laurie Fields, Agent
"Lou walks the talk, the old pros were impressed."
Greater Construction, Orlando
"Lou doubled our sales." Bob Fleck
"Closing rates went from 2% to 1,000% in 30 days."
U.S.F. College of Business published article
|How good are your sales figures? You don't know, do you?
|Lou Principe - unlocks mental handcuffs
|Lou has over 40 years' experience working
with the top builders in the nation under his:
Contact Lou on his cell today:
|Learn how to pre-sell homes
for deliver in the future when
You can become a Real Estate Millionaire with "0" Dollars", and no personal liability.
1973 to –present: Sales, Marketing and Motivational Seminars
Creative Real Estate Sales
Customer Sales & Service Program
Sell Your Way to Success Program
Customer Interaction Services Certificate Program
How to Earn $100,000 a Year Selling Real Estate
Train the Trainers Series
Sales Manual for AISG - Sun Systems
How to Sell In-Line Skates
How to Obtain Gainful Employment
Programs: The Principe Institute of Motivation and Sales Training
1993 – 1995 Instructor, Florida International University and
University of Central Florida, College of Business,
1978 – 1988 Construction Arbitrator, Recommended by the Federal Trade Commission to the American
Arbitration Association, Panel of Construction
Honorariums / Titles:
Appointed a Colonel by the Governor of Kentucky
Adjunct Professor at the University of North Florida
Senior Associate at the University of Central Florida
Chaplain at Central Florida Reception Center
Received the Key to the City of St. Petersburg
Margate Florida passed a resolution thanking Lou for having a park donated for its citizens
Vice President of The Tampa Bay Polo Club
Florida Real Estate Broker’s License – 48 years
Private Pilot’s License
Class A Construction Company renovating hotels and commercial projects in St. Petersburg
Home Builder Associations and Board of Realtors throughout the United States, including Florida
International Call Center Convention, First Ever, Spanish & English
International Congress of Realtors, Main Speaker: How to Conduct Business with South America
Principe, Lou (July 2007). Florida Realtors Magazine, Selling to South Americans
Principe, Lou (December 31, 1999). Jacksonville Business Journal,
Front Page Customer Service Article
Principe, Lou (September/October 1998). Mastering Leadership in Home Sales. Building Homes & Profits.
Principe, Lou (July/August 1997). Unlimited Potential Reached by Controlling Your Marketing
Efforts. Florida Home Builder.
Principe, Lou (Spring 1997). How to Build a Super Sales Force. Bonded Builders News.
Principe, Lou (February 1995). Do You or Don’t You Need A Sales Manager? Professional Builder Magazine
Principe, Lou (March 1994). How to Make ‘Relationship Selling’ Work for You. Professional Builder Magazine
Lou has been quoted in newspapers from the Miami Herald to the Boston Globe
1972 – 1974 Attended Seminars from Harvard and Dartmouth in Communications and Psychology.
1974 All State Construction College
1970 Marymount College: Law, Economics, Finance and Real Estate
1964 Northern Valley Regional High School, Demarest, New Jersey
1962 The Hilton Training Program at the Waldorf Astoria
REALTOR MAGAZINE: Principe works primarily with buyers from Colombia and Europe. Principe began
projects in Miami Beach. For those projects, he placed ads in newspapers in Bogotá, the country's capital, and
began conducting real estate seminars there and in other South American cities on how to buy real estate in
Miami Beach. For those projects, he placed ads in newspapers in Bogotá, the country's capital, and Miami.
While you're developing a South American network, Principe said, it's important to understand cultural differences
so that you don't inadvertently offend instead of impress. Keep the following tips in mind:"Don't lump all South
Americans together," says Principe. To understand the differences among people from
South American countries, do some research. For instance, Argentineans are primarily of European descent,
while other Latin American countries have more of a mix of European and Indian cultures. And Brazilians speak
Portuguese, not Spanish."The worst thing you can do is start talking business as soon as you meet [people],"
"You have to gain their trust, and if you start asking financial or business questions before trust is developed, you
lost the sale. Be respectful, and go the extra mile," says Principe. For instance, his company picks customers up
at the airport and drives them to their hotel. Also, call them Mr.,Rs,or Dr. Until they tell you to call them by their
Another way to be respectful is to print marketing materials is other languages and attempt to speak in the
prospects native language. "When Colombians recognize you're trying to speak to them in their native language,
they appreciate it," says Principe. "If you show you respect their culture, they'll meet you halfway.
Principe, former director of Florida Real Estate College, had been selected as Real Estate Editor, a quarterly
publication with local editions throughout the South. He was chosen because of his impressive credentials. "He
has extensive back¬ground in Florida real estate," she said, "and we believe his
researching story Principe has been involved in marketing billions of dollars of Florida real estate by presenting
ongoing ‘How to Buy a Home’ Seminar and sales and motivational seminars.
Former Adjunct Professor, University of North Florida; Sales and Customer Interaction Services
Senior Associate, University of Central Florida and Florida International University; Real Estate Sales Psychology
and Customer Interaction Services
Sales Trainer, US Home Corporation - 2 ½ years in all 14 divisions, from Georgia to California, from Ft. Myers to
Sales Trainer for Lennar Homes for 1 year.
Sales Trainer for DR Horton, Pulte, David Weekly, Ryan, Beazer;
Real Estate Editor, Southern Homes Magazine
Promoted ‘Sell Your Way to Success’ seminars throughout the United States
Real Estate School Permit Holder, UCF. Former Florida Class A Contractor and Construction Arbitrator with
American Arbitration Association
Sales & Marketing Director or Training Consultant for: Williams Island, Harbor Island, Fisher Island, Oceana. All
condominium developments in Miami Beach. Selling prices start at $300,000 to over $8 Million. Traveled
extensively to South America and Mexico promoting How to Buy Real Estate in Florida Seminars. Networked with
International Brokers from Russia, England, Italy and Germany.
Main Speaker at the International Congress of Realtors on: “How to Sell Real Estate to South Americans.”
Started a Customer Acquisition and Infomercial program on cable television selling homes in Cape Coral for
Avatar Holding Corporation, Florida’s largest landowner of developed lots. Sold an average of four homes a week
Florida Real Estate Broker’s License 48+ years!
Private Pilot’s License
Professional Builder: HOW TO MAKE RELATIONSHIP SELLING WORK FOR YOU
Jacksonville Business Journal: First Impressions
Building Homes & Profits: Mastering Leadership in Home Sales.
University of South Florida, College of Business: Principe’s Principle
Jacksonville Times Union: Guaranteed to Increase Your Business 25% Within a 30 Day Period! We Guarantee it!
Central Florida Future: Hungry to Make Some Money in Real Estate?
Builder’s News: A Self-Defense Course for Builders
Florida Home Builder: Unlimited Potential Reached by Controlling Your Marketing Efforts.
Bonded Builders News: How to Build a Super Sales Force
Realtor News: How to Sell to South Americans
Testimonials : "Lou is a pioneer in psychological selling. His seminar has helped me tremendously. I was a
student of his 16 years ago, but every word has stuck with me. I've been using his techniques since then, with
great success. I've attended a lot of sales training seminars, but his was the best; it taught me the most." Karmen
Worrell, Broker, Tampa
"Lou Principe changed my life. I was getting out of real estate. I went to his seminar and I am now earning over
$75,000 a year." Jim Glasser, Jacksonville
"I sold, 27 homes in 12 weeks." Ron McInnis, New Port Richey
"I sold 12 homes in one month, I bought a new home." George Rohlings
"After the meeting, I sold three homes in one week." Laurie Fields, Largo"
First, I liked the small group, almost a one to one basis, your not on a stage addressing hundreds of people. If
there was a question, we could ask for clarification. We could talk about our specific problems. Secondly, by role
playing with us, I could better understand and put into practice the principles you were teaching. It was
educational, informative, professionally presented and enjoyed by me and my sales people." Irwin Karpay, Tampa
"Lou Principe trained our 9 salespeople and increased sales 55%." Pat Roaderick, Oak Run Development, Ocala.
"Your presentation had a positive impact on our two sales teams. We learned a lot from your program." Harvey
Erp, Spruce Creek Development
"As a Real Estate Instructor for Central Florida Community College, your seminar was the best I have ever
attended. You changed my life, attitude and income." Tom Cafaro, Instructor/Broker Ocala"
Lou Principe has been a tremendous asset in training our sales personnel." Linda Hjort, Sun State Development
"I have used Lou Principe as a sales trainer for a number of years. His program does increase sales actively and
efficiency. He is a man of his word who gets the job done." Bob Flock, V.P. Engle Homes
"My fellow attorneys and I both agree that you are one of the most knowledgeable brokers in this country when it
comes to condominium projects and all other areas of real estate." Stephen Goodman, Attorney
"We really appreciate your time and assistance in training our sales people. In just 2 months we sold 42
condominiums." Laurie Brooks Lyons, Developer Key Biscayne
"Your selling program has contributed significantly to doubling our sales." C.J. Hopper, V.P. The Waterways
"I saw and felt more excitement in my members than I have in months. A renewed spirit can do amazing things for
a bogged down career, and that is what you gave them...renewal, purpose and excitement." Jackie Putnal, Lake
County Realtors Assoc
"I had an opportunity to sit through this outstanding program sometime ago. Lou's concept and delivery of this
highly motivational sales training program specifically developed for real estate professionals is truly outstanding.
My comments on this seminar have been corroborated by many other attendees. I believe that this seminar is
presented in a professional and honest fashion. Mr. Principe possesses the necessary integrity that is
demonstrated in his unique and effective method of motivating real estate professionals." Bill Manck, Director,
SBDC, College of Business Administration, University of South Florida.
"Anyone who feels he can not learn and be better "fine-tuned" should seriously consider another career. You
have provided me with yet another plateau of education." Pete Austgen, Largo, Retired Major, USAF
"For years I felt that I had the potential, you have given me the tools to reach it." Philip Schroder, St. Petersburg,
Retired Major, USAF
"We found the training you delivered to be informative, thought provoking and most importantly, proactive. We are
currently employing your system with a significant increase in our closing ratios." Charles R. Chastain, Oakbridge
"I left the seminar with energy I have not felt in years. Your many ideas and experiences, your interplay with the
audience and your gentle and warm presentation made it a delightful experience." Susan Black, Miami
"The results our salespeople achieved exceeded our expectations. We obtained 13 additional sales in one month
alone. Mr. Principe is a man of his word who gets results. He is a blue chip investment." Ron Girard, Sales
Manager, Ryan Homes
"I never thought I would thank someone for a blow to the back of my head. Working and watching the Principe
Program all last week gave me and my entire staff a positive attitude and a total update of our selling skills. Thank
you." Harold Lasky, Sales Manager, Lennar, Clearwater
"It's a self awareness course where you evaluate your own strong points and weaknesses. You gave me the
necessary tools of the mind which lead me to a much higher income and a more rewarding life".
|Title sales in your favor.
|Lennar - U.S. Home - David Weekley - D.R, Horton - Ryan
Trump's Williams Island - Avatar
THEY ALL RETAINED ME UNDER MY GUARANTEED PROGRAM
INCREASE SALES 25% WITHIN 30 DAYS OR I DON'T GET PAID.
I'll work with your sales team four weeks and guarantee to increase the closing
rate 25% within a 30 day period, or I don't get paid, (just pay normal expenses). After
your sales increase, I want a percentage of the new profits you never would have made.
Please call me today before your competition does: 407 269 4980
|I'm too busy fighting battles
Call Lou today: 407 269 4980