General  Curriculum                                                   Corporate Clients      
The Principe Institute has presented their
programs to: IBM's Business Partners, ATT,
BellSouth, Marriott, Merrill Lynch, State
Farm Insurance, Realtors,
homebuilders,computer companies,
government agencies, prisons, jails and
homeless shelters.

We custom design programs specifically
for your needs.
Class Philosophy                                                Transformational Learning     
Lou will captivate, dazzle, and  inspire
you beyond your wildest expectations!
You will receive additional tools of the
mind that are transferable,  measurable
and specific in order to obtain bottom
line results.

We are creatures of conditioned reflex.
Once a response pattern is established
in terms of persuasion, then we can
persuade people to do almost anything.
Motivation and Inspiration must be
woven in to the learning module in order
to have an impact on learning more so
than any of the cognitive aspects of the
learner’s situation.
The word "Philosophy"  means "love of wisdom".
fundamental problems connected with reality,
existence, knowledge, values, reason, mind, and
language.   

Attendees will learn new insights in a fun, hands
on environment that will challenge their current
thinking in order to optimize their expectation factors
and communication skills.

The immediate results will be an  improvement in
company attitude with less employee turnover rate,
reduction in customer or public complaints, less
advertising dollars spent and an immediate increase
in productivity, sales and customer service.        
:Apperception: Greatest Principle of Communication
Types of Communication: Voice, Tone & Non-verbal
Deficiencies in Listening: The major source of waisted time,
miscarried plans and frustrated decisions.
Listening skills How to hear the underlying message
Reticular Formations: How to gain one's attention
Sub-conscious subliminal messages
Laws of Society:
Don't you feel obligated when someone does
something for you?
Delegation: Gopher vs. Stewardship
Pygmalion Management: Law of Expectations.
Problem Solving Skills: What steps to take in any situation.
Time management:  Do you confuse activity with
accomplishment?
Team Building: Maximize  performance by instilling a greater
sense of teamwork, company pride and personal commitment
among program participants capable of being shared with  
co-workers, family members and society.  
University of North Florida: Adjunct Professor where The Principe Institute was housed
University of Central Florida: Senior Associate -The  Institute of Real Estate and Motivation
Florida International University: Real Estate
University of Florida: Catalyst for Selling Construction Services Program
Brigham Young University: School of Management, Executive in Residence

Corporate Experience:
IBM’s Business Partners
ATT Broadband
BellSouth,
Marriott
Lennar
Drummond Corporation
Avatar
US Home
Merrill Lynch Fund,
Barnett Plumbing Company
Pulte
David Weekly
Horton
SunTrust Bank
Work Force
Government agencies

Consulting and Training Programs:
“Sell Your Way to Success” Program
“Customer Interaction Services” Certificate Program
“How To Earn $100,000 a Year Selling Real Estate”
“Train the Trainers” video series
“Sales Manual for AISG” Sun Systems
“University of Central Florida/BellSouth Tele-marketing Customer Service”
Consultant to Seminole Community College (tele-marketing and custom training)
Consultant to ‘Call Center University’
Consultant to Florida International University in Creative Concepts
Consultant to the University of South Florida in Mass Communication
University of North Florida, Customer Service

Presentations/Invited Addresses:
Home Builder Associations and Board of Realtors throughout the United States,
including Florida State Realtor Conventions.
International Call Center Convention
International Real Estate Convention

Publications:
Principe, Lou (July 2007) Florida Realtors Magazine, Selling to South Americans
Principe, Lou (December 31, 1999).  Jacksonville Business Journal, Front Page Customer Service Article
Principe, Lou (September/October 1998).  Mastering Leadership in Home Sales.  
Building Homes & Profits.
Principe, Lou (July/August 1997).  Unlimited Potential Reached by Controlling Your Marketing Efforts.  Florida
Home Builder.
Principe, Lou (Spring 1997).  How to Build A Super Sales Force.  Bonded Builders News.

Lou has been quoted in newspapers from the Miami Herald to the Boston Globe and has had numerous national
articles in Builder and Professional Builder Magazines.

Education:
Completed credit and non-credit courses in psychology, communications, leadership and marketing at Marymount
College, University of South Florida, and attended programs in psychology and communications from Dartmouth
and Harvard.

Honorariums/Titles:
Lou was appointed a Colonial by the Governor of Kentucky
Adjunct Professor University of North Florida,
Senior Associate University of Central Florida
Chaplain:  Orange County Jail
Chaplain: Central Florida Reception Center
Received the Key to the City of Petersburg, Florida
Margate Florida: passed a resolution thanking Lou for helping the people of Margate by having a park donated.