How good are your sales figures? You don't know, do you?
Lennar  -  U.S. Home  -   David Weekley -  D.R, Horton  - Ryan  
Trump's Williams Island   -  Avatar



I'll work with your sales team four weeks and guarantee you and them to
increase their closing rate 25% within the 30 day period, or I don't get paid!
(you just pay normal expenses). After your sales increase, I want a percentage
of the new profits you never would have made.

Please call me today before your competition does: 407 269 4980
REALTOR MAGAZINE: Principe  works primarily with buyers from Colombia and Europe. Principe began
projects in Miami Beach. For those projects, he placed ads in newspapers in Bogotá, the country's capital, and
began conducting real estate seminars there and in other South American cities on how to buy real estate in
While you're developing a South American network, Principe said it's important to understand cultural differences
so that you don't inadvertently offend instead of impress. Keep the following tips in mind:"Don't lump all South
Americans together," says Principe. To understand the differences among people from
South American countries, do some research. For instance, Argentineans are primarily of European descent,
while other Latin American countries have more of a mix of European and Indian cultures. And Brazilians speak
Portuguese, not Spanish."The worst thing you can do is start talking business as soon as you meet [people],"
"You have to gain their trust, and if you start asking financial or business questions before trust is developed,
"Be respectful, and go the extra mile, says Principe. For instance, his company picks customers up at the airport
and drives them to their hotel. Also, call them Mr.,Rs,or Dr. Until they tell you to call them by their first name.

Another way to be respectful is to print marketing materials and attempt to speak in the prospects native
language. "When Colombians recognize you're trying to speak to them in their native language, they appreciate
it," says Principe. "If you show you respect their culture, they'll meet you halfway.

Principe, former director of Florida Real Estate College, had been selected as Real Estate Editor, a quarterly
publication with local editions throughout the South. He was chosen because of his impressive credentials. "He
has extensive back¬ground in Florida real estate," she said, "and we believe his
researching story Principe has been involved in marketing billions of dollars of Florida real estate by presenting
ongoing ‘How to Buy a Home’ Seminar and sales and motivational seminars.

Former Adjunct Professor, University of North Florida; Sales and Customer Interaction Services
Senior Associate, University of Central Florida and Florida International University; Real Estate Sales Psychology
and Customer Interaction Services

Sales Trainer, US Home Corporation - 2 ½ years in all 14 divisions, from Georgia to California, from Ft. Myers to
Washington D.C.  

Sales Trainer for Lennar Homes for 1  year.  

Sales Trainer for DR Horton, Pulte, David Weekly, Ryan, Beazer;

Real Estate Editor, Southern Homes Magazine

Promoted ‘Sell Your Way to Success’ seminars throughout the United States
Real Estate School Permit Holder, UCF. Former Florida Class A Contractor and Construction Arbitrator with
American Arbitration Association  

Sales & Marketing Director or Training Consultant for: Williams Island, Harbor Island, Fisher Island, Oceana.  All
condominium developments in Miami Beach.  Selling prices start at $300,000 to over $8 Million.  Traveled
extensively to South America and Mexico promoting How to Buy Real Estate in Florida Seminars. Networked with
International Brokers from Russia, England, Italy and Germany.

Main Speaker at the International Congress of Realtors on: “How to Sell Real Estate to South Americans.”

Started a Customer Acquisition and Infomercial program on cable television selling homes in Cape Coral for
Avatar Holding Corporation, Florida’s largest landowner of developed lots.  Sold an average of four homes a week
Professional Licenses:
Florida Real Estate Broker’s License 48+ years!
Private Pilot’s License

Jacksonville Business Journal: First Impressions
Building Homes & Profits:  Mastering Leadership in Home Sales.  
University of South Florida, College of Business: Principe’s Principle
Jacksonville Times Union: Guaranteed to Increase Your Business 25% Within a 30 Day Period! We Guarantee it!
Central Florida Future: Hungry to Make Some Money in Real Estate?
Builder’s News: A Self-Defense Course for Builders
Florida Home Builder: Unlimited Potential Reached by Controlling Your Marketing Efforts.  
Bonded Builders News: How to Build a Super Sales Force
Realtor News: How to Sell to South Americans

Testimonials :    "Lou is a pioneer in psychological selling. His seminar has helped me tremendously. I was a
student of his 16 years ago, but every word has stuck with me. I've been using his techniques since then, with
great success. I've attended a lot of sales training seminars, but his was the best; it taught me the most." Karmen
Worrell, Broker, Tampa

"Lou Principe changed my life. I was getting out of real estate. I went to his seminar and I am now earning over
$75,000 a year." Jim Glasser, Jacksonville

"I sold, 27 homes in 12 weeks." Ron McInnis, New Port Richey

"I sold 12 homes in one month, I bought a new home." George Rohlings

"After the meeting, I sold three homes in one week." Laurie Fields, Largo"

First, I liked the small group, almost a one to one basis, your not on a stage addressing hundreds of people. If
there was a question, we could ask for clarification. We could talk about our specific problems. Secondly, by role
playing with us, I could better understand and put into practice the principles you were teaching. It was
educational, informative, professionally presented and enjoyed by me and my sales people." Irwin Karpay, Tampa

"Lou Principe trained our 9 salespeople and increased sales 55%." Pat Roaderick, Oak Run Development, Ocala.

"Your presentation had a positive impact on our two sales teams. We learned a lot from your program." Harvey
Erp, Spruce Creek Development

"As a Real Estate Instructor for Central Florida Community College, your seminar was the best I have ever
attended. You changed my life, attitude and income." Tom Cafaro, Instructor/Broker Ocala"

Lou Principe has been a tremendous asset in training our sales personnel." Linda Hjort, Sun State Development

"I have used Lou Principe as a sales trainer for a number of years. His program does increase sales actively and
efficiency. He is a man of his word who gets the job done." Bob Flock, V.P. Engle Homes

"My fellow attorneys and I both agree that you are one of the most knowledgeable brokers in this country when it
comes to condominium projects and all other areas of real estate." Stephen Goodman, Attorney

"We really appreciate your time and assistance in training our sales people. In just 2 months we sold 42
condominiums." Laurie Brooks Lyons, Developer Key Biscayne
"Your selling program has contributed significantly to doubling our sales." C.J. Hopper, V.P. The Waterways

"I saw and felt more excitement in my members than I have in months. A renewed spirit can do amazing things for
a bogged down career, and that is what you gave them...renewal, purpose and excitement." Jackie Putnal, Lake
County Realtors Assoc

"I had an opportunity to sit through this outstanding program sometime ago. Lou's concept and delivery of this
highly motivational sales training program specifically developed for real estate professionals is truly outstanding.
My comments on this seminar have been corroborated by many other attendees. I believe that this seminar is
presented in a professional and honest fashion. Mr. Principe possesses the necessary integrity that is
demonstrated in his unique and effective method of motivating real estate professionals." Bill Manck, Director,
SBDC, College of Business Administration, University of South Florida.

"Anyone who feels he can not learn and be better "fine-tuned" should seriously consider another career. You
have provided me with yet another plateau of education." Pete Austgen, Largo, Retired Major, USAF

"For years I felt that I had the potential, you have given me the tools to reach it." Philip Schroder, St. Petersburg,
Retired Major, USAF

"We found the training you delivered to be informative, thought provoking and most importantly, proactive. We are
currently employing your system with a significant increase in our closing ratios." Charles R. Chastain, Oakbridge
Development, Lakeland

"I left the seminar with energy I have not felt in years. Your many ideas and experiences, your interplay with the
audience and your gentle and warm presentation made it a delightful experience." Susan Black, Miami

"The results our salespeople achieved exceeded our expectations. We obtained 13 additional sales in one month
alone. Mr. Principe is a man of his word who gets results. He is a blue chip investment." Ron Girard, Sales
Manager, Ryan Homes

"I never thought I would thank someone for a blow to the back of my head. Working and watching the Principe
Program all last week gave me and my entire staff a positive attitude and a total update of our selling skills. Thank
you." Harold Lasky, Sales Manager, Lennar, Clearwater

"It's a self awareness course where you evaluate your own strong points and weaknesses. You gave me the
necessary tools of the mind which lead me to a much higher income and a more rewarding life".
Lou Principe has specialized in
builder marketing and sales
training for over 40 years.
He is a recognized real estate
expert in court.

Call Lou's Cell: 407 269 4980
Call Lou today : (1) 407 269 4980
1,000% Increase ...from 2% closing
rate to 25%
If I were a magical genie, what do you wish for in your company?  I'll make
it happen, call right now, time is money and you can be missing millions of
dollars in sales.

Lou    407 269 4980
I can make your dreams into reality.
Lou Principe has been training inmates in Social Skills
in several prisons and jails.
37% increase in knowledge
with a 95% approval rate.
STARTED PRE-SELLING CONDOS IN 1972, Oriole Golf & Tennis
Club, Margate, Florida.
be convinced I can double your closing
rate. However, I only guarantee a 25%
because most builders don't think
about doubling or quadrupling their

Let's chat about how we can increase
your business, and how we get paid on
additional profits you would have never
Lou 407 269 4980