Higher Education Experience:

University of North Florida: Adjunct Professor where The Principe Institute of Motivation was

University of Central Florida: Senior Associate -The Principe Institute of Real Estate and
Motivation and Lou was the Permit Holder for the Real Estate School

Florida International University: Real Estate

Corporate Experience:
IBM’s Business Partners
ATT Broadband
Drummond Corporation
US Home
Merrill Lynch Fund,
Barnett Plumbing Company
David Weekly
SunTrust Bank
Work Force
Government agencies

Consulting and Training Programs:
“Sell Your Way to Success” Program
“Customer Interaction Services” Certificate Program
“How To Earn $100,000 a Year Selling Real Estate”
“Train the Trainers” video series
“Sales Manual for AISG” Sun Systems
“University of Central Florida/BellSouth Tele-marketing Customer Service”
Consultant to Seminole Community College (tele-marketing and custom training)
Consultant to ‘Call Center University’
Consultant to Florida International University in Creative Concepts
Consultant to the University of South Florida in Mass Communication
University of North Florida, Customer Service

Presentations/Invited Addresses:
Home Builder Associations and Board of Realtors National Conventions in the United States,
including Florida State Realtor Conventions, International Call Center Convention,
International Real Estate Convention

Principe, Lou (July 2007) Florida Realtors Magazine, Selling to South Americans
Principe, Lou (December 31, 1999). Jacksonville Business Journal, Front Page Customer
Principe, Lou (September/October 1998).  Mastering Leadership in Home Sales.  
Principe, Lou (July/August 1997). Unlimited Potential Reached by Controlling Marketing
.Principe, Lou (Spring 1997).  How to Build A Super Sales Force.  Bonded Builders News.
University of South Florida, College of Business, SBDC: Principe's Principles

Lou has been quoted in newspapers from the Miami Herald to the Boson Globe and has had
numerous national articles published in Builder and Professional Builder Magazines.

Completed credit and non-credit courses in psychology, communications, leadership and
marketing at Marymount College, University of South Florida, and attended programs in
psychology and communications from Dartmouth and Harvard.

Lou was appointed a Colonial by the Governor of Kentucky
Adjunct Professor University of North Florida,
Senior Associate University of Central Florida
Chaplain:  Orange County Jail
Chaplain: Central Florida Reception Center
Received the Key to the City of Petersburg, Florida
The City of Margate Florida passed a resolution thanking Lou for helping the people of
Margate by having a park donated.
Sponsored by:  YOUR COMPANY NAME

Learn how...

...  to earn over $100,000 a year or more.

.... new sales techniques, skills you will experience   
and internalize in this seminar.

....new ways to develop International Sales




About Lou:

International Sales & Marketing Director / Training Consultant for Trump's
Williams Island, Harbor Island, Fisher Island, Oceana, One Island Place,
Biscayne Bay.  All condominium developments in Miami Beach.  Selling prices
start at $300,000 to over $8 Million. Traveled extensively to South America,
Mexico and Italy promoting
How to Buy Real Estate in Florida Seminars.
Networked with International Brokers from South America, Russia, England,
Italy and Germany.

Main Speaker at the International Congress of Realtors on:
“How to Sell Real
Estate to South Americans."  
Convention speaker for National and local
HBA's and Realtor Conventions.

Started a Customer Acquisition Program,
on the West Coast of Florida
for Avatar Holding Corporation, Florida’s largest
landowner of developed lots.  Sold an average of six homes on a Tuesday night
for a year.

"Comments on this seminar have been corroborated by many other attendees. I
believe that this seminar is his unique and effective method of motivating real
estate professionals."  Bill Manck, Director, SBDC, College of Business
Administration, University of South Florida.

"We doubled sales with average prices of $500,000." Hank Berg, William
Trump, Williams Island, Fl
Lou Principe
Former Adjunct Professor  U.N.F. & U.C.F.
Founder The Florida Real Estate College
Real Estate Sales Trainer
407 269 4980