Lou negotiating to buy a 131 room Ramada Inn with $100.00 Down.
Realtor Magazine: Looking to heighten your exposure with international buyers? Professor Louis
Principe  works primarily with buyers from Colombia and Europe. Principe began to work with
Colombians about seven years ago when he was representing developers of  million dollar
condo projects in Miami Beach. For those projects, he placed ads in newspapers in Bogotá,
the country's capital, and began conducting real estate seminars there and in other South
American cities on how to buy real estate in Miami.

Remember, these activities may require compliance with the licensing requirements, if any exist,
of the country where the activities are conducted, so be sure to do your homework. Those early
efforts created solid contacts with buyers who now provide regular referrals. While you're
developing a South American network, it's important to understand cultural differences so that
you don't inadvertently offend instead of impress. Keep the following tips in mind:"Don't lump all
South Americans together," says Principe. To understand the differences among people from
South American countries, do some research. For instance, Argentineans are primarily of
European descent, while other Latin American countries have more of a mix of European and
Indian cultures. And Brazilians speak Portuguese, not Spanish."The worst thing you can do is
start talking business as soon as you meet [people]," "You have to gain their trust, and if you
start asking financial or business questions before trust is developed, you've just lost a client.
"Be respectful, and go the extra mile, says Principe. For instance, his company picks customers
up at the airport and drives them to their hotel. Also, call them Mr.,Rs,or Dr. Until they tell you to
call them by their first name.

Another way to be respectful is to print marketing materials and attempt to speak in the prospects
native language. "When Colombians recognize you're trying to speak to them in their native
language, they appreciate it," says Principe. "If you show you respect their culture, they'll meet
you halfway.
Real Estate Experience:
Former Adjunct Professor, University of North Florida; Sales and Customer Interaction Services
Senior Associate, University of Central Florida and Florida International University; Real Estate
Sales Psychology and Customer Interaction Services

Sales Trainer, US Home Corporation - 5 ½ years in all 14 divisions, from Georgia to California,
from Ft. Myers to Washington D.C.  

Sales Trainer for Lennar Homes for 2 ½ years.  

Sales Trainer for DR Horton, Pulte, David Weekly, Ryan, Beazer;

Real Estate Editor, Southern Homes Magazine

Promoted ‘Sell Your Way to Success’ seminars throughout the United States
Real Estate School Permit Holder, UCF. Former Florida Class A Contractor and Construction
Arbitrator with American Arbitration Association  

Sales & Marketing Director or Training Consultant for: Williams Island, Harbor Island, Fisher
Island, Oceana.  All condominium developments in Miami Beach.  Selling prices start at $300,000
to over $8 Million.  Traveled extensively to South America and Mexico promoting How to Buy Real
Estate in Florida Seminars. Networked with International Brokers from Russia, England, Italy and

Main Speaker at the International Congress of Realtors on: “How to Sell Real Estate to South

Started a Customer Acquisition and Infomercial program on cable television selling homes in Cape
Coral for Avatar Holding Corporation, Florida’s largest landowner of developed lots.  Sold an
average of four homes a week on a Tuesday night for a year.

Professional Licenses:
Florida Real Estate Broker’s License 42 years and not one complaint!
Private Pilot’s License

Jacksonville Business Journal: First Impressions
Building Homes & Profits:  Mastering Leadership in Home Sales.  
University of South Florida, College of Business: Principe’s Principle
Jacksonville Times Union: Guaranteed to Increase Your Business 25% Within a 30 Day Period!
We Guarantee it!
Central Florida Future: Hungry to Make Some Money in Real Estate?
Builder’s News: A Self-Defense Course for Builders
Florida Home Builder: Unlimited Potential Reached by Controlling Your Marketing Efforts.  
Bonded Builders News: How to Build a Super Sales Force
Realtor News: How to Sell to South Americans

Testimonials :    "Lou is a pioneer in psychological selling. His seminar has helped me
tremendously. I was a student of his 16 years ago, but every word has stuck with me. I've been
using his techniques since then, with great success. I've attended a lot of sales training seminars,
but his was the best; it taught me the most." Karmen Worrell, Broker, Tampa

"Lou Principe changed my life. I was getting out of real estate. I went to his seminar and I am now
earning over $75,000 a year." Jim Glasser, Jacksonville

"I sold, 27 homes in 12 weeks." Ron McInnis, New Port Richey

"I sold 12 homes in one month, I bought a new home." George Rohlings

"After the meeting, I sold three homes in one week." Laurie Fields, Largo"

First, I liked the small group, almost a one to one basis, your not on a stage addressing hundreds
of people. If there was a question, we could ask for clarification. We could talk about our specific
problems. Secondly, by role playing with us, I could better understand and put into practice the
principles you were teaching. It was educational, informative, professionally presented and
enjoyed by me and my sales people." Irwin Karpay, Tampa Builder

"Lou Principe trained our 9 salespeople and increased sales 55%." Pat Roaderick, Oak Run
Development, Ocala.

"Your presentation had a positive impact on our two sales teams. We learned a lot from your
program." Harvey Erp, Spruce Creek Development

"As a Real Estate Instructor for Central Florida Community College, your seminar was the best I
have ever attended. You changed my life, attitude and income." Tom Cafaro, Instructor/Broker

Lou Principe has been a tremendous asset in training our sales personnel." Linda Hjort, Sun
State Development

"I have used Lou Principe as a sales trainer for a number of years. His program does increase
sales actively and efficiency. He is a man of his word who gets the job done." Bob Flock, V.P.
Engle Homes

"My fellow attorneys and I both agree that you are one of the most knowledgeable brokers in this
country when it comes to condominium projects and all other areas of real estate." Stephen
Goodman, Attorney

"We really appreciate your time and assistance in training our sales people. In just 2 months we
sold 42 condominiums." Laurie Brooks Lyons, Developer Key Biscayne

"Your selling program has contributed significantly to doubling our sales." C.J. Hopper, V.P. The

"I saw and felt more excitement in my members than I have in months. A renewed spirit can do
amazing things for a bogged down career, and that is what you gave them...renewal, purpose and
excitement." Jackie Putnal, Lake County Realtors Assoc

"I had an opportunity to sit through this outstanding program sometime ago. Lou's concept and
delivery of this highly motivational sales training program specifically developed for real estate
professionals is truly outstanding. My comments on this seminar have been corroborated by many
other attendees. I believe that this seminar is presented in a professional and honest fashion. Mr.
Principe possesses the necessary integrity that is demonstrated in his unique and effective
method of motivating real estate professionals." Bill Manck, Director, SBDC, College of Business
Administration, University of South Florida.

"Anyone who feels he can not learn and be better "fine-tuned" should seriously consider another
career. You have provided me with yet another plateau of education." Pete Austgen, Largo,
Retired Major, USAF

"For years I felt that I had the potential, you have given me the tools to reach it." Philip Schroder,
St. Petersburg, Retired Major, USAF

"We found the training you delivered to be informative, thought provoking and most importantly,
proactive. We are currently employing your system with a significant increase in our closing
ratios." Charles R. Chastain, Oakbridge Development, Lakeland

"I left the seminar with energy I have not felt in years. Your many ideas and experiences, your
interplay with the audience and your gentle and warm presentation made it a delightful
experience." Susan Black, Miami

"The results our salespeople achieved exceeded our expectations. We obtained 13 additional
sales in one month alone. Mr. Principe is a man of his word who gets results. He is a blue chip
investment." Ron Girard, Sales Manager, Ryan Homes

"I never thought I would thank someone for a blow to the back of my head. Working and watching
the Principe Program all last week gave me and my entire staff a positive attitude and a total
update of our selling skills. Thank you." Harold Lasky, Sales Manager, Lennar, Clearwater

"It's a self awareness course where you evaluate your own strong points and weaknesses. You
gave the motivation to take the initiative and improve. You have a great outlook on life." Donna
Collins, Tampa
Louie Principe, former director of Florida Real Estate College has been selected as quarterly
publication with local editions throughout the South. He was chosen because of his impressive
credentials. "He has extensive back¬ground in Florida real estate," she said, "and we believe his
researching story Principe has been involved in marketing billions of dollars of Florida real estate
by presenting ongoing ‘How to Buy a Home’ Seminar and sales and motivational seminars.
Unlike other sales programs, I don't tell the
salespeople what to do,..I show them.
Lou's cell: 407 269 4980
With my creativity I
can show people
things they cannot
see. Lou Principe
Call Lou's cell and
talk to him:
407 269 4980